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Jonathan Winch - B2B marketing strategy
Sharing knowhow in offshore wind construction

Jonathan Winch

I’m Jonathan Winch, a B2B marketing enthusiast and co-author of the 2012 marketing book "The Death of Propaganda". I've participated as a strategic and creative resource in the marketing and communication sphere for over 25 years, making contributions to the strategies and communications of companies of all sizes, the best known of which include Cisco, Hewlett-Packard, Danisco, GN ReSound, Hempel, Nokia Siemens Networks, LEGO, Coloplast, and Johnson & Johnson. My mission? To help B2B marketers make sense of an increasingly complex world!

Turbine Installation and Cost Reduction: Handling Risk

Turbine installation and cost reduction - handling risk

By Hans Peter Johannsen, Vice President, Projects. 

This is the first post in a series about reducing the LCoE in the offshore wind industry through optimising turbine loading, transport and installation.

In offshore wind, few things dominate industry conversations as much as reducing the levelised cost of energy (LCoE). And certainly, with many years spent working to optimise equipment, procedures and safety, turbine installation contractors such as A2SEA have been able to become highly efficient, bringing the costs of installation down within the installer’s scope of control. In a series of articles, we’ll be discussing the steps we’re taking to achieve even greater efficiencies.  Continue reading

Ensuring Supplier Safety via Best Practices – Part 1

Ensuring supplier safety via best practise

By Kirsten Bank Christensen, Vice President, HSEQ, A2SEA

Mobilisation projects are a valuable opportunity for cooperatively improving site safety with many suppliers. A2SEA’s ZERO HARM Mobilisation initiative benefits more than 30 suppliers annually. It calls for projects to achieve zero Lost Time Injuries with Life Changing Effects, despite many challenges. Continue reading

Time to rethink and renew

Time to rethink and renew

By Jonathan Winch

The supplier landscape in offshore wind has always been in a state of constant change. Over one and a half decades, it has developed enormously in capabilities and capacity. New players have flowed into the market, specialising in aspects such as surveying, cable laying, foundation installation or component transport – and a few have achieved significant size, or been acquired by larger companies in adjacent businesses.

Today, the most well-established players, of which A2SEA is one, have amassed lengthy track records and rich experience of many different aspects of the industry. It is now time to rethink and renew those established business models to handle the challenges of the next stage of offshore wind construction.  Continue reading

Making the most of local content

By Jens Nielsen, Director, Procurement, A2SEA A/S

For foreign-based companies, doing business in the UK offshore wind industry requires a convincing demonstration of commitment to using local skills and infrastructure. And it’s probably fair to say that, for many, hiring locally based workers and setting up supply contracts with the local business community is viewed as a necessary, but not strictly desirable, activity. In reality, they would rather do the job with as many of their own, tried-and-proven resources as possible.

Continue reading